Entity Diagram

The system revolves around two key components:

  1. Campaign: A marketing initiative that can be either manual (started by users) or automatic (scheduled)

  2. Campaign Execution: A specific run of a campaign that processes clients and tracks status

The basic workflow is straightforward:

  • Create and activate a campaign

  • The campaign executes (either manually triggered or automatically scheduled)

  • The execution processes eligible clients

  • The execution completes or encounters errors that can be handled

  • Campaigns can be deactivated when no longer needed

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